Carly Cooper's profile

Coca-Cola Sochi 2014 Olympic Torch Relay

For the Sochi 2014 Winter Olympics, Coca-Cola is sponsoring the Olympic Torch Relay and giving 2014 Russians ages 14 and up the opportunity to carry the Olympic flame. We created an Olympic Torch Relay Competition to help Coca-Cola decide who would be the lucky Torchbearers, and spread Coke's goodwill and commitment to an active and healthy lifestyle throughout Russia. I concepted and wrote the entire website in English, then worked with a translator to turn it into Russian. I also managed the entire copy review process involving Olympic committees, partner agencies and Coca-Cola managers around the world. The website was highly successful, garnering more than 3,000 competition applicants in its first 24 hours. 
Coca-Cola Sochi 2014 Olympic Torch Relay
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Coca-Cola Sochi 2014 Olympic Torch Relay

Coca-Cola website for the Sochi 2014 Olympic Torch Relay competition

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